Pre-event
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• AR Animations (Art Activation)
  Use your smartphone to overlay digital content over print media before the event.
  ^{ex.: Scan a poster of the event, and be amazed by a 3D animation of a flying plane coming out of the poster with a discount code for the event.
  ‍}‍
• ‍Persistent Experiences (Aquarium Project, Google)
  Express yourself on a local AR experience, shared simultaneously with your target audience.
  ^{ex.: Fans can scan a poster, and write & draw their expectations for the event in AR, on top of the poster. These will be synced for every device.
  ‍‍}‍
• ‍Gamified Adventures (Ghostbusters Hunt, Onirix)‍
  Be engaged in a shared AR game, such as treasure hunts and challenges integrating print media.
  ^{ex.: Scan multiple posters of the event to play an AR experience, accumulate points and win prizes.
  ‍}

At event
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• AR Animations (DRMVRSE)
  Use your smartphone to overlay digital content over print media during the event.
  ^{ex.: Scan a flyer during the event, and see a 3D animation that allows you to change your camera's filter and record the show differently.
  ‍}‍
• ‍Immersive Map (Be a Longhorn)
  Scan a map of the event with your smartphone, and visualize a 3D animation.
  ^{ex: Watch animated 3D elements emerge over the printed map, then define where you want to go and be guided by a friendly 3D avatar.}